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Wednesday, February 10, 2010

Sonia Rykiel for H&M  

As I sit here in my house for the 3rd day in a row, looking out at the Blizzard of 2010, I keeping thinking, Spring, Spring, Spring!!!
Spring fashion will start to hit stores towards the end of the month. I am so excited to check it all out!
Especially, Sonia Rykiel's second collection for H&M, which launches on February 20th in stores worldwide.

photo courtesy of H&M

"The idea of the collection is to offer the essence of Sonia Rykiel. This [H&M] line is absolutely true to our philosophy, which is about quality and know-how, and not about money. H&M gave me complete freedom with creation and quality. We used pure wool and pure cotton. It's the DNA of Rykiel."


This collection follows the success of her lingerie line, and will provide us with bright and bold knitwear! This line will help us with the transition from arctic temps to spring like weather! 
These knits are the perfect way to add a pop of color and fun to our "mom" wardrobes, and are pretty functional too!!
The color palette includes, black, yellow, hot pink and baby pink! Stripes, studs and rhinestones add to the glamour of this collection. 
Prices will start at $10 for a sparkly bangle to $70 for a hot pink blazer with applique detail on the sleeve.
Be sure to check out this hot collection in stores February 20th! I really hope to be "dug out" of this storm by then, so that I can get to the mall and scoop up some of these fun knits!!





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